Position yourself within the art market to secure future exhibitions and projects.
Fairs offer the significant advantage of direct communication with prospects and customers. Therefore, the focus of the exhibition stand should be on having successful discussions with customers. Preparing for the fair and planning the stand concept should facilitate the highest quality discussions possible.
An invitation to the fair is an essential component of your advertising strategy. It is the most effective way to reach potential visitors.
Take this opportunity to personally invite your collectors, fans, and buyers, and inform them about your participation in the fair.
As an exhibitor at the Summer Art Salon, you will receive invitations for your customers in both print and digital formats.
In addition to your existing customers, invite potential new customers as well. Keep in mind that fair visitors have limited time. Plan ahead and arrange important appointments in advance by sending targeted invitations.
A multi-stage approach to contacting visitors is an effective tool for achieving lasting results. Use various media, such as email, mail, phone, and social media.
Create special incentives for visiting your booth at the show to generate interest in your presentation.
In order to gain new contacts, it is important to inform potential visitors about your participation in the fair as early as possible. Include this announcement in all communication channels, such as email signatures, your website, advertisements, and newsletters. Highlighting new works can generate additional interest.
Make it easy for people to get in touch, and send targeted invitations to customers and partners.
Please send us your texts (work descriptions, biography, and statements) and high-quality images (work illustrations, portraits, logos, etc.) well in advance so that we can include you in our official media work. You can use, share, and forward our publications for advertising purposes.
Our free banner service, which includes an event logo and customizable banners, is also ideal for this purpose.
You can download these here.
There are many ways to promote your participation in the fair to your personal network and community.
For example, you can distribute flyers at cafés, galleries, and cultural centers.
We also recommend sending an email newsletter to announce your participation. It should include the following information:
- Details about the location and date of the fair.
- Insights into new works and projects.
- Event details, such as special promotions and openings.
Use social media to keep your customers and prospects informed. Post during the event, using both your own hashtags and those of the fair (#SummerArtSalonBasel, #SummerArtSalon, #BaselArtWeek, and #ArtSalonBasel).
Create an event on platforms such as Facebook or Eventbrite to promote it beyond your network.
Look for opportunities to collaborate with other artists or galleries to increase your reach. For example, you could do joint posts or events.
Send a press release about your participation in the fair to local media outlets in your region, such as newspapers, radio stations, art magazines, and blogs. Seek personal contact with these outlets. Publicizing your activities can attract new visitors to your gallery or studio. Emphasize the cultural contributions to the region, the international aspect, and the economic connections.
Also, inform local artists' associations, art schools, and galleries about your presence at the fair.
If you send us your press releases, we can include them in our fair communications.
Maintain a consistent and professional appearance. A successful stand design requires openness and activity. Remember that the fair is a public communication platform.
Document your participation by sharing photos of your booth, setup, and memorable encounters. Post updates on your social media channels to encourage visitors.
Personal contact plays a significant role in art sales because buyers are purchasing more than just an object—they are purchasing a work with a history. Sympathy and emotion are often decisive factors.
Therefore, engage with visitors in a targeted manner. Don't constantly look at your screen. Network with interested parties online, and try to arrange a follow-up appointment after each conversation at the fair. Make eye contact and engage in dialogue rather than monologue. Ask your conversation partner about their preferences and requirements. Ask specific questions and plan the next steps together. Show that the contact is important to you by following up quickly.
Plan breaks during long exhibition fair days to stay focused and attentive.
Follow-up work for the exhibition begins during the event itself. Collect business cards from interested parties and, with their consent, record the contact information of visitors to your booth.
Reinforce the positive impression of the fair by providing prompt feedback, such as thank-you letters or invitations to other exhibitions. These actions will expand your circle of prospects, win over potential customers, and keep them updated on your work.
Successful follow-up requires quick responses and a targeted approach to visitors' concerns.
Partner event:
