Promotional measures

Visitors to the SUMMER ART SALON include private and commercial collectors, gallery owners, curators, and the general art-loving public. Below you will find an overview of the planned advertising measures.

Direct marketing

Over 2000 personal invitations sent by post via Swiss Post.
Email marketing sent to over 12000 contacts.
These include regular visitors, collectors, art dealers, curators and journalists, among others.

Exhibitors

Free invitation cards (printed and digital) for customers of trade fair participants.
Free flyers and posters are available on request.
Banners for download
Tips for your marketing

Admission tickets

Ticketcorner
Presence and advertising on Ticketcorner event portals.
Box office on site.

Ticket promotions

Various promotions with radio stations and local newspapers.
Various partners.

Diplomatic service

Targeted invitations to ambassadors and cultural attaches of the participating artists' nations.

VIP

VIP partners, promotion and special offers for members.

Press and media

Media releases containing comprehensive press information sent to over 400 Swiss media contacts and over 500 international contacts.
Distribution of PR texts via press distribution lists.

Posters and displays

Information pavilion of the City of Basel at the main railway station (SBB).
Execution: Basel Tourism

Direct distribution

Handing out flyers (planned locations: Basel SBB main station and Messeplatz/tram stops).
Execution: S.E.A. AG Kulturservice

Poster advertising

Indoor and outdoor poster advertising in various formats.
Culture poster columns and sites.
Other fixed locations: Poster frames at tram stops, electrical boxes, billboards, façades, display cases, light poles, bridge railings, and so on.
Execution (planned): APG|SGA Allgemeine Plakatgesellschaft AG / S.E.A. AG Kulturservice / Kulturbox AG

Flyer placement

Flyer boxes and display locations.
Placement among an art-loving target group in and around galleries, museums, theatres, cultural institutions, art schools, hotels and Art Basel hotspots, satellite fairs and off-sites. Also in shops, restaurants and bars around the fairgrounds.
Execution (planned): S.E.A. AG Kulturservice / Kulturbox AG

Internet and social media

Distribution via our own social media channels and collaborations with local influencers.
Distribution via event portals and art platforms.

Miscellaneous

Effective advertising partnerships and other local promotional campaigns are in the planning stage.

Direction signs

Posters pointing the way to Rhypark.

All information is provided without guarantee; details may vary.